During my time as Lead Graphic Designer at The Family Church, I had the pleasure of creating a logo for the Care Ministry’s youth branch, The Landing. The overarching objective was to establish a distinct visual identity for The Landing while maintaining a cohesive link to the established care ministry.

We achieved this by utilizing a color palette that resonated with the surrounding ministries, fostering a sense of connection within the family. However, The Landing's logo incorporated subtle design elements that set it apart, allowing the youth ministry to cultivate its own unique identity and appeal to its specific audience.

This project highlights the balance between creating a distinct brand identity and maintaining a sense of belonging within a larger organization.