A project beginning in South Texas, Jo-nic is a brand that makes custom-made jewelry while leading women. We embarked on a rebranding journey to refine the existing logo and craft a supporting brand identity. Through close collaboration with the brand's owner, we meticulously distilled the existing logo into a sleek, minimalist, and versatile emblem.

The anchor motif, a meaningful symbol intertwined with the brand's origins and philosophy, remained as an occasional logo mark to the main logotype or an icon that can be used on it’s own. We simplified its form, creating a versatile logo mark and icon that seamlessly complements the brand's name.

Additionally, the taglines "Declare & Wear" and "Truth & Freedom" were existing phrases that we redesigned to use alongside the brand's typography and logo and could be used effortlessly in apparel, jewelry, or product branding.

With the refined logo and taglines as cornerstones, we crafted a cohesive brand identity that showcases versatility.