I had the pleasure of collaborating with one of my favorite humans ever, the incredible Jenn Toro on her brand identity. Her vision was for a brand that was as authentic and inspiring as she is. We aimed to create a sophisticated yet approachable aesthetic that reflected her passion for building heart-centered relationships and businesses.

Using a rich color palette with pops of gold, we crafted a brand that felt both bougie and energetic. Organic elements like paper textures and wrinkled stickers added a touch of personality and warmth, showcasing Jenn's genuine and approachable nature.

The final brand identity perfectly encapsulates Jenn's values of hope, optimism, energy, and intentionality. It's a brand that not only looks good but also feels good, reflecting her commitment to making a positive impact.