DELIVERABLES.
ELEMENTS.
Logo Design, Color Palette, Typefaces, Website Banners, Digital Slides, Social Media Graphics, and Style Guide.
PROJECT OVERVIEW.
In collaboration with Hope Chapel, formerly Indian Creek, the Mother's Day event visuals were designed drawing inspiration from the florals and bold colors of Rifle Paper Co. The design process started with digitally hand-drawn illustrations on an iPad. These illustrations were then transferred to Illustrator to refine the final color palette. We opted for a vibrant but neutral colors with pops of bright flowers. A touch of elegance was added by incorporating subtle gold accents.
The graphics were created both English and Spanish and style guide and templates were provided to further streamline the design process and maintain brand consistency among the team and staff