While this project ultimately wasn't implemented, it served as a fantastic opportunity to explore my skills in digital illustration and lettering. As the rolled ice cream trend began to take hold in the my hometown, I was inspired to create a visually enticing brand identity.

I began by sketching a variety of playful and mouthwatering designs, capturing the essence of this unique ice cream experience. Once I had a solid foundation, I transitioned to digital tools, transforming pencil strokes into pixels into virtual sprinkles, and unleashing a vibrant color palette.

The final product showcases playful lettering and whimsical illustrations, all designed to evoke a sense of pure delight. While this particular project may not have come to fruition, it serves as a testament to the creative process and the power of visual storytelling.