Promenade Coffee is a local coffee roastery founded by Austin Smith, a seasoned coffee professional with roots in the Montana coffee scene. Austin's vision for Promenade was to create a community-centric environment that offered exceptional coffee and personalized consulting services.

Design
The design for Promenade Coffee aimed to capture Austin's unique blend of classic and contemporary aesthetics. We wanted to create a visual identity that was both timeless and distinctive, reflecting the warmth and authenticity of the work he does.

The brand's visual identity incorporates an antique-style illustration of people walking, drawing inspiration from the word “Promenade”, while sneaking in some of Austin's personal aesthetic preferences. This element adds a touch of nostalgia and character to the overall design.

Print
To maintain a sense of authenticity and flexibility, we opted for a write-in label for the coffee bags. This approach allows for personalized handwriting that adds a handcrafted element to the packaging.