A project designed through CCG, David Mendoza was a friend who came to us requesting a logo for his CPA business. He wanted something clean and minimal that leaned into the professional setting he typically works in.

We started with a simple logo mark and explored different variations of deep, but standard color palettes of maroon and navy. We wanted to use the colors in a fresh way, so we experimented with patterns and color blocking. We infused personality with the simple patterns reminiscent of the patterns you typically see on men’s formal shirts.

The final logo design is modern and professional, but it also has a touch of personality. The color blocking gives the logo a sense of energy and movement, and the maroon and navy colors are both trustworthy and sophisticated.