This project was a collaborative with Kelsie Sitzman, the owner of Connect KC, a company dedicated to fostering meaningful connections within the vibrant Kansas City community. Kelsie's passion for connection, both personally and professionally, served as the basis for developing a brand that resonates with the essence of her vision.

As depicted in the logo's evolution, the initial concept revolved around connecting dots and lines to symbolize the relationships built between people. We explored ideas of cities and hearts, ultimately deciding to blend a heart and interconnected lines.

The color palette intentionally remains black and white, using the bold contrast and versatility that align with Connect KC's brand identity.