Athen's Chapel is a fictional brand that originated from a logo design idea. The concept has been build out to show how a seemingly simple logo can serve as a robust foundation for building a cohesive visual brand for any organization, whether a church or a business.

This project serves multiple purposes: it allows me to hone my skills, showcase the depth of my expertise, and provide clients with an opportunity to acquire a distinctive identity for their brand.

When developing a logo concept, I incorporate variations to ensure adaptability across all platforms, both print and digital. Mockups are often included to visualize the brand in real-world applications. As you'll notice with the coffee mug, logos can be adapted into submarks or branch extensions.

If you’re interested in purchasing the logo design or elements of the brand, please contact me here.