DELIVERABLES.


ELEMENTS.


Logo Design, Color Palette, Typefaces, Website Elements, Signage, Posters, Tags, Icons, Social Media, Social Media Templates, Email Newsletters, Style Guides, Etc.

PROJECT OVERVIEW.


This project was developed for Essense of Australia's Thanks & Giving campaign, an international initiative aimed at collecting canned and non-perishable food items for local charities. The campaign also included opportunities for staff to participate in the Holiday Heroes program, providing gifts, coats, and book to children in need.

The design for this project was intended to complement the upcoming Christmas holiday campaigns, maintaining a consistent visual style. Rich greens and golds, along with matching patterns and typefaces, were used to create a cohesive and festive holiday aesthetic.

While I played a significant role in leading the design efforts, the project ultimately adhered to Essense of Australia's specific style guide and preferences. While I was able to incorporate some of my own creative ideas, the overall look and feel of the design was largely influenced by the company's requirements.

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The Birds Nest Recording