This project came about through a mutual connection – a close friend introduced me to a client seeking a logo refresh. Their goal? To breathe new life into their dated logo while preserving its roots.

We embarked on a collaborative journey, aiming for a more structured and modern aesthetic. The client expressed a desire to retain the original color palette, but with a touch of vibrancy. Introducing a lighter shade of blue as an accent achieved this perfectly. We didn’t want to stray too far from the original so that recognizability was easy for the clients who had been around since day one.

Despite a brief initial discussion on direction, the final logo resonated deeply with the client. We were able to complete the project swiftly, creating a design that not only captured the essence of their field but also seamlessly integrated elements from the original logo shape.