This monogram is an unused concept from a client brief I worked on. Though the project ultimately took a different direction, I decided to develop some concepts anyway to refine my type and lettering skills. I maintained some elements from the original brief, such as the color palette and overall feel. The color choices were intended to disrupt the industry's standard dull and neutral color schemes and present a logo that is vibrant, bold, and, at the client's request, "sexy."

Of course, this meant breaking away from the expected norms in this field and taking a fresh approach.

Since this concept was not part of the original project, it is available for purchase or adaptation to a new brand if you're interested. Feel free to reach out if you'd like to inquire about this logo!