Essense of Australia's "Celebrate the Magic" campaign wasn't just a holiday promotion; it was a symphony of collaboration. Creative, marketing, and sales teams played a unified role in bringing the vision to life. The campaign centered around a meticulously crafted style guide and visual directives. This ensured consistency across all touchpoints, from the initial design conception to the implementation in Essense of Australia office and True Society locations worldwide.

The visuals themselves were a delightful blend of tradition and modernity. Classic colors and patterns took center stage, accented with gold tones and a touch of whimsical script.

The style guide went beyond visuals, providing detailed set-up instructions that considered the diverse display restrictions of stores across different countries. This empowered local teams to execute the campaign within their unique environments.

"Celebrate the Magic" transcended borders, ensuring a unified and captivating holiday experience for stores worldwide.